We increase your conversion rate, we don't just analyze it

We increase your conversion rate with data analysis, A/B testing, and UX improvements. We identify points of loss and optimize every element. Every euro of your traffic goes further.

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Our work process

CRO is not intuition. It's a systematic process of analysis, hypothesis, validation, and continuous improvement. That's how we work at E-mpact.

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Conversion audit

We analyze your entire funnel, from the first visit to checkout. We identify the points of drop-off with the greatest impact on revenue.

Qualitative analysis

We review session recordings and heatmaps. We understand why users don't buy, not just where they click.

Improvement Roadmap

We prioritize based on potential impact and implementation effort. Quick wins first, structural improvements later.

A/B Testing

We design and run experiments to validate each hypothesis before final implementation. No blind changes.

Implementation

We implement the winning changes. Design and development included in the retainer. No need to coordinate external teams.

Continuous iteration

We measure the real impact of each improvement and restart the cycle with new data. The following month we know more.

What does the service include?

Data analysis

We analyze GA4, heatmaps, session recordings, and funnels to pinpoint exactly where you're losing sales.

A/B Testing

We design and run controlled experiments to validate hypotheses before implementation. We only scale what works.

Checkout optimization

We've reduced friction in the purchase process. Fewer steps, less abandonment, more completed orders.

Increase in average ticket

Upsell, cross-sell, and bundle strategies integrated into the purchase flow to increase AOV without additional traffic.

Speed ​​and UX

Core Web Vitals optimization and user experience improvements. Less bounce rate, more time spent in store.

Shopping cart recovery

Automated email and SMS workflows to recover lost sales. Setup and integration included.

PROJECTS

Frequently Asked Questions

What exactly is CRO?

It's the process of increasing the percentage of visitors who make a purchase in your store. Same traffic, more revenue. It's the most profitable growth lever in e-commerce.

How long does it take to see results?

The first quick wins are implemented in the first few weeks. Structural improvements and A/B tests require between 4 and 8 weeks to obtain statistically valid data.

Do I need a lot of traffic to do CRO?

For A/B testing, we recommend a minimum of 10,000 sessions per month. With less traffic, we can work on qualitative improvements and best practices with immediate impact.

What tools do you use?

GA4, Microsoft Clarity, and Hotjar for analytics. Convert or ABTasty for A/B testing. Klaviyo for automation. We use the tools you already have or recommend the most suitable ones for your volume.

How much does the CRO service cost?

We have 3 working models in CRO. Each one responds to a different moment.

The Starter is a one-shot audit. You know exactly what to improve and why, with no commitment to ongoing work.

The Core is a monthly retainer with a quarterly CRO commitment. Each month has a clear objective: audit, design, and development. In 3 months, you'll have measurable results.

Max is continuous optimization month after month. A loop of analysis, design, development, and measurement that never stops.

How does your CRO differ from a one-off audit?

An audit tells you what to improve. Our Growth Service improves it, launches it, measures it, and iterates it again. The difference lies in continuous execution, not just diagnosis.

Does CRO include design and development?

Yes. In the Core and Max plans, the identified improvements are designed and developed within the same retainer. You don't need to hire anyone else.

What happens after the first 3 months?

Most clients remain on a monthly retainer. With three months of proprietary data, the impact of each iteration is greater and the cost per improvement is lower.