How to avoid the most common SEO mistakes in an online store (that cause you to lose traffic and sales)
Many e-commerce sites have good products and attractive aesthetics, but they don't sell because no one can find them. SEO remains a key channel for attracting qualified traffic, but it's fraught with pitfalls. In this article, we explain the most common mistakes we see in online stores (and how to fix them). 1. Duplicate product sheets By default, Shopify can generate duplicate URLs when accessing a product from different collections. If you don't control this with canonicals, you're losing authority and confusing Google. 2. Lack of content in categories Category pages are a goldmine for SEO, but they're often empty. Adding useful text, well-crafted keywords, and a clear structure improves both ranking and user experience. 3. Unoptimized images Each image should have a consistent name, a small footprint, and descriptive alt text . This not only helps SEO, but also improves accessibility and web performance. 4. Unclean or poorly ranked URLs Long URLs, with parameters, no semantic sense, or no logical structure. Shopify does this pretty well, but if you use apps that generate strange links or don't review your architecture, you could be missing key points. 5. Do not link internally Many stores neglect the power of internal linking . It links to related products, key categories, and blog posts. This distributes authority and guides users (and Google) naturally. Want to know if your store has any of these errors? We'll perform a quick, free analysis to identify clear opportunities for SEO improvement. Write to us, and we'll discuss it together.
SEO for product launches: how to rank before the campaign starts
Launching a new product or collection without an SEO strategy is a huge missed opportunity. SEO isn't just for the long term: if done right, it can help you generate buzz, traffic, and authority even before you go on sale. 1. Create pre-launch pages Create an SEO-friendly landing page with product information, FAQs, availability dates, and a subscription option (waitlist or newsletter). This way, Google starts indexing and users will find something relevant. 2. Research keywords before writing Don't wait until the last minute. Research how users search for similar products, analyze your competitors, and prepare optimized texts to capture searches from the start. 3. Use supporting content on blogs and social media Write blog posts that contextualize the launch: benefits, uses, comparisons, behind-the-scenes information. This gives you content that ranks and can be used to disseminate on social media or in newsletters. 4. Take advantage of backlinks and mentions Reach out to media outlets, affiliates, ambassadors, and partners to get them to mention your product before launch. These links help Google identify it as relevant and push it higher in search results. 5. Update after launch When the product is available, update the landing page with final photos, an optimized listing, reviews, and more content. Don't create a new page: boost the authority you've already gained. At E-mpact, we help you plan launches with an SEO strategy from the very beginning. Are you preparing a new collection or product? Let's talk and we'll tell you how to maximize the impact.
SEO for e-commerce: how to position your products and not die trying
We're not a traditional agency. We integrate as part of your team, leading the strategy and execution of your e-commerce from the start. The E-mpact Method isn't just a process: it's continuous, personalized support. We're with you every step of the way, listening to you, proposing and adjusting strategies to build solid, sustainable, and results-oriented growth. A comprehensive roadmap designed to boost your ecommerce, always with a strategic team at your side.