How to avoid the most common SEO mistakes in an online store (that cause you to lose traffic and sales)

Many e-commerce sites have good products and attractive aesthetics, but they don't sell because no one can find them. SEO remains a key channel for attracting qualified traffic, but it's fraught with pitfalls. In this article, we explain the most common mistakes we see in online stores (and how to fix them).

1. Duplicate product sheets

By default, Shopify can generate duplicate URLs when accessing a product from different collections. If you don't control this with canonicals, you're losing authority and confusing Google.

2. Lack of content in categories

Category pages are a goldmine for SEO, but they're often empty. Adding useful text, well-crafted keywords, and a clear structure improves both ranking and user experience.

3. Unoptimized images

Each image should have a consistent name, a small footprint, and descriptive alt text . This not only helps SEO, but also improves accessibility and web performance.

4. Unclean or poorly ranked URLs

Long URLs, with parameters, no semantic sense, or no logical structure. Shopify does this pretty well, but if you use apps that generate strange links or don't review your architecture, you could be missing key points.

5. Do not link internally

Many stores neglect the power of internal linking . It links to related products, key categories, and blog posts. This distributes authority and guides users (and Google) naturally.

Want to know if your store has any of these errors? We'll perform a quick, free analysis to identify clear opportunities for SEO improvement. Write to us, and we'll discuss it together.