SEO for product launches: how to rank before the campaign starts

Launching a new product or collection without an SEO strategy is a huge missed opportunity. SEO isn't just for the long term: if done right, it can help you generate buzz, traffic, and authority even before you go on sale.

1. Create pre-launch pages

Create an SEO-friendly landing page with product information, FAQs, availability dates, and a subscription option (waitlist or newsletter). This way, Google starts indexing and users will find something relevant.

2. Research keywords before writing

Don't wait until the last minute. Research how users search for similar products, analyze your competitors, and prepare optimized texts to capture searches from the start.

3. Use supporting content on blogs and social media

Write blog posts that contextualize the launch: benefits, uses, comparisons, behind-the-scenes information. This gives you content that ranks and can be used to disseminate on social media or in newsletters.

4. Take advantage of backlinks and mentions

Reach out to media outlets, affiliates, ambassadors, and partners to get them to mention your product before launch. These links help Google identify it as relevant and push it higher in search results.

5. Update after launch

When the product is available, update the landing page with final photos, an optimized listing, reviews, and more content. Don't create a new page: boost the authority you've already gained.

At E-mpact, we help you plan launches with an SEO strategy from the very beginning. Are you preparing a new collection or product? Let's talk and we'll tell you how to maximize the impact.