Shopify vs PrestaShop: qué plataforma elegir para tu ecommerce

Many e-commerce sites have good products and aesthetics, but they don't sell because no one can find them. SEO remains a key channel for attracting qualified traffic, but it's full of pitfalls. In this article, we explain the most common mistakes we see in online stores (and how to fix them).

1. Duplicate Product Pages

Shopify, by default, can generate duplicate URLs when a product is accessed from different collections. If you don't control this with canonicals, you're losing authority and confusing Google.

2. Lack of Content in Categories

Category pages are a goldmine for SEO, but they are often empty. Adding useful text, well-researched keywords, and a clear structure improves both positioning and user experience.

3. Unoptimized Images

Every image should have a consistent name, reduced file size, and descriptive alt text. This not only helps SEO but also improves accessibility and web performance.

4. Unclean or Poorly Hierarchical URLs

Long URLs with parameters, no semantic meaning, or no logical structure. Shopify does quite well, but if you use apps that generate strange links or don't review your architecture, you could be losing key points.

5. Not Linking Internally

Many stores overlook the power of internal linking. Link related products, key categories, and blog articles. This distributes authority and guides the user (and Google) naturally.

Do you want to know if your store has any of these errors? We offer a quick, free analysis to identify clear SEO improvement opportunities. Write to us, and let's review it together.

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Many e-commerce sites have good products and aesthetics, but they don't sell because no one can find them. SEO remains a key channel for attracting qualified traffic, but it's full of pitfalls. In this article, we explain the most common mistakes we see in online stores (and how to fix them).

1. Duplicate Product Pages

Shopify, by default, can generate duplicate URLs when a product is accessed from different collections. If you don't control this with canonicals, you're losing authority and confusing Google.

2. Lack of Content in Categories

Category pages are a goldmine for SEO, but they are often empty. Adding useful text, well-researched keywords, and a clear structure improves both positioning and user experience.

3. Unoptimized Images

Every image should have a consistent name, reduced file size, and alt text descriptive. This not only helps SEO but also improves accessibility and web performance.

4. Unclean or Poorly Hierarchical URLs

Long URLs with parameters, no semantic meaning, or no logical structure. Shopify does quite well, but if you use apps that generate strange links or don't review your architecture, you could be losing key points.

5. Not Linking Internally

Many stores overlook the power of internal linking. Link related products, key categories, and blog articles. This distributes authority and guides the user (and Google) naturally.

Do you want to know if your store has any of these errors? We offer a quick, free analysis to identify clear SEO improvement opportunities. Write to us, and let's review it together.